Last week a reporter from one of Sweden’s largest news papers, Expressen, called me and asked me a few questions about Twitter and my Twitter account.

He was working on an article about how companies and politicians are adopting Twitter to extend their reach to potential customers and voters using this very popular medium.

I’m not tweeting for a company and I’m not a politician, so I guess I was chosen to be interviewed because I probably have the most followers on Twitter in Sweden.

The article (the translated version - weird translation though - is available here) talks about companies (Zappos, Chevrolet etc.) that uses Twitter to reach out to new customers and how Barack Obama used Twitter in his presidential campagin. The article also covers a little blurb about me, my Twitter account and how I attracted 23,000+ followers.

If you’re curious about the details on how I got all these followers, be sure to read my earlier blog post ‘10,000+ followers in less than a month - Yeah, it’s possible!‘.